Cookie Policy of leefred.com

This document informs Users about the technologies that help leefred.com to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with leefred.com.

For simplicity, all such technologies are defined as “Trackers” within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

leefred.com uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of leefred.com and delivery of the Service

leefred.com uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Third-party Trackers

Tag ManagementThis type of service helps the Owner to manage the tags or scripts needed on leefred.com in a centralized fashion.
This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.Google Tag Manager (Google Ireland Limited)Google Tag Manager is a tag management service provided by Google Ireland Limited.Personal Data processed: Tracker and Usage Data.Place of processing: Ireland – Privacy Policy.

Other activities involving the use of Trackers

Functionality

leefred.com uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User’s communication with the Owner.

Interaction with support and feedback platformsThis type of service allows Users to interact with third-party support and feedback platforms directly from the pages of leefred.com.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.GorgiasGorgias is a customer support platform that offers advanced tools to streamline customer interactions. In order to be able to provide these services, we collect and use personal data in accordance with the privacy legislation. The Gorgias platform uses automation features and integrations with external communication channels in order to facilitate and improve customer assistance. Personal data is treated securely and may include information voluntarily provided by customers, such as name, email address and interaction details. Gorgias is committed to protecting the privacy of your data and taking appropriate measures to ensure its security. For further details on how personal data is handled and used, please refer to our Privacy Policy.

Registration and authenticationBy registering or authenticating, Users allow leefred.com to identify them and give them access to dedicated services.
Depending on what is described below, third parties may provide registration and authentication services. In this case, leefred.com will be able to access some Data, stored by these third-party services, for registration or identification purposes.
Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.Facebook Authentication (Facebook Ireland Ltd)Facebook Authentication is a registration and authentication service provided by Facebook Ireland Ltd and is connected to the Facebook social network.Personal Data processed: Tracker and various types of Data as specified in the privacy policy of the service.Place of processing: Ireland – Privacy Policy.Storage duration:fbp: 3 monthsfbssls*: duration of the sessionFacebook Oauth (Facebook Ireland Ltd)Facebook Oauth is a registration and authentication service provided by Facebook Ireland Ltd and is connected to the Facebook social network.Personal Data processed: Tracker and various types of Data.Place of processing: Ireland – Privacy Policy.Storage duration:

_fbp: 3 months

Selling goods and services onlineThis type of service helps the Owner to sell goods, provide services or monetize online content. To this end, the services listed below may for instance allow the Owner to process payments, set up subscription models, track orders, and manage deliveries.AfterShipAfterShip is a shipment tracking service that requires the collection and use of personal data in compliance with privacy laws. In order to provide shipment tracking services, we collect data such as tracking number and shipping information. Such data may include personal information such as name, address and contact details. All personal data is treated securely and used only to enable tracking of shipments and communication of updates to customers. AfterShip is committed to protecting the privacy of your personal data and taking appropriate measures to ensure its security. For more information on the handling and use of personal data, please refer to our Privacy Policy.

Measurement

leefred.com uses Trackers to measure traffic and analyze User behavior to improve the Service.

AnalyticsThe services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.Google Analytics (Google Ireland Limited)Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of leefred.com, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.Personal Data processed: Tracker and Usage Data.Place of processing: Ireland – Privacy Policy – Opt Out.Storage duration:

AMP_TOKEN: 1 hour

_ga: 2 years

_gac*: 3 months

_gat: 1 minute

_gid: 1 day

Marketing

leefred.com uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

AdvertisingThis type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on leefred.com, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside leefred.com. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section “How to opt-out of interest-based advertising” in this document.Criteo (Criteo SA)Criteo is an advertising service provided by Criteo SA.Personal Data processed: Tracker and Usage Data.Place of processing: France – Privacy Policy – Opt Out.Storage duration:criteo_fast_bid: 7 dayscriteo_fast_bid_expires: 7 dayscto_bundle: 2 yearscto_bundle: indefinitecto_optout: 5 yearscto_optout: indefiniteoptout: 5 yearsuid: 2 yearsFanplayr (Fanplayr, Inc.)Fanplayr is an advertising and behavioral targeting service provided by Fanplayr, Inc, which provides analytics and allows leefred.com to display popups with the purpose to communicate with the User in a targeted fashion or to collect email addresses. Fanplayr also allows leefred.com to send push notifications to the User, personalized on the basis of their behavior on leefred.com, for the purpose of direct marketing.Personal Data processed: geographic position, Tracker and Usage Data.Place of processing: United States – Privacy Policy.Google AdSense (Google Ireland Limited)Google AdSense is an advertising service provided by Google Ireland Limited. This service uses the “DoubleClick” Cookie, which tracks use of leefred.com and User behavior concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.In order to understand Google’s use of data, consult Google’s partner policy.Personal Data processed: Tracker and Usage Data.Place of processing: Ireland – Privacy Policy – Opt Out.Storage duration:AID: 2 yearsANID: 2 yearsConversion: 3 monthsDSID: 14 daysFCNEC: 1 yearFLC: 10 secondsFPAU: 3 monthsFPGCLAW: 3 monthsFPGCLDC: 3 monthsFPGCLGB: 3 monthsIDE: 2 yearsNID: 6 monthsRUL: 1 yearTAID: 14 days__gads: 2 years__gsas: 2 years_gac_: 3 months_gac_gb_: 3 months_gcl_au: 3 months_gcl_aw: 3 months_gcl_dc: 3 months_gcl_gb: 3 months_gcl_gf: 3 months_gcl_ha: 3 monthsid: 2 yearstest_cookie: 15 minutesMicrosoft Advertising (Microsoft Corporation)Microsoft Advertising is an advertising service provided by Microsoft Corporation.Personal Data processed: Tracker and Usage Data.Place of processing: United States – Privacy Policy – Opt Out.Storage duration:MUID: 2 years_uetmsclkid: 3 months_uetmsclkid: indefinite_uetsid: 1 day_uetsid: indefinite_uetvid: 2 years_uetvid: indefiniteMeta ads conversion tracking (Meta pixel) (Meta Platforms Ireland Limited)Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta Audience Network with actions performed on leefred.com. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.Personal Data processed: Trackers and Usage Data.Place of processing: Ireland – Privacy Policy – Opt out.Storage duration:_fbp: 3 monthsfr: 3 monthsGuanxiGuanxi manages Sales, Marketing, Service processes by defining strategy, processes and guiding execution.

Remarketing and behavioral targetingThis type of service allows leefred.com and its partners to inform, optimize and serve advertising based on past use of leefred.com by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section “How to opt-out of interest-based advertising” in this document.Facebook Remarketing (Facebook Ireland Ltd)Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook Ireland Ltd that connects the activity of leefred.com with the Facebook advertising network.Personal Data processed: Tracker and Usage Data.Place of processing: Ireland – Privacy Policy – Opt Out.Storage duration:

_fbp: 3 months

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Google Chrome

Mozilla Firefox

Apple Safari

Microsoft Internet Explorer

Microsoft Edge

Brave

Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help leefred.com to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

K-Way S.p.A. con socio unico

Owner contact email: [email protected]

Since the use of third-party Trackers through leefred.com cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by leefred.com.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through leefred.com (or third-party services employed in leefred.com), which can include: the IP addresses or domain names of the computers utilized by the Users who use leefred.com, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User

The individual using leefred.com who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of leefred.com. The Data Controller, unless otherwise specified, is the Owner of leefred.com.

leefred.com (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by leefred.com as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User’s browser.

Tracker

Tracker indicates any technology – e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Legal information

This privacy policy relates solely to leefred.com, if not stated otherwise within this document.